Are you wondering yet why all your friends on Facebook are dumping buckets of ice water on their heads and than DEMANDING 3 – 4 of their other friends to DUMP ICE water on their heads??

Honestly, I’m quite infatuated with the fact that people feel so compelled to complete this “challenge” with in 24 hours of their friends giving out this DEMAND via Facebook ….

It is like the modern day CHAIN MAIL – but more instantaneous … !! this ALS ICE BUCKET CHALLENGE is one of the most viral social video around. People are not only doing this as individuals but completing the ICE BUCKET CHALLENGE with their PIC ( Parnter in Crime)

, Boyfriends & Girlfriends, mothers, sisters, aunts, brothers ,cousins, and dogs. and HEY EVEN CELEBS like LeBron are completing the challenge too! Is it really a challenge to dump a bucket of ice water on your head? to me it seems pretty easy to find someone to film you doing the deed or to simply set up your smart phone at the right angle to properly film yourself dumping ice on your head. grabbing a bowl or a real bucket (cheers to those who have gone out of their way to buy a bucket for your video) to then fill with water and put some ice cubes into it.

I’d like to give a shout out to those who try and find the most incredible scenery to complete the challenge in front of – like whoa you are super awesome doing this challenge and in front of somewhere wonderful ! and it is rather bizarre for those who didn’t do it out side on their gorgeous patio with a view of their loving city’s skyline but we know what ALL of our FACEBOOK FRIENDS bathrooms look like?? No thanks.

It’s practically unavoidable to sign into Facebook and not see hundreds ( well if you are popular) of “friends” posting a video of them having ice water dumped on their heads and SCREAMING like ahhh i had no idea this would be cold!!

Did anyone really think about WHY they are doing this? Who started this ?

WELL WELL WELL – if you even cared to look up what ALS meant cheers to you – if you did not keep reading to find out :

Amyotrophic lateral sclerosis aka the Lou Gehrig’s disease

Side note : for those of you who do not know who Lou Gehrig is, He was an incredible baseball player, a hall of fame guy!This JULY 4th 2014 will mark 75 years since legendary Hall of Famer and CMG Worldwide client, Lou Gehrig heartbreakingly said goodbye to baseball with his iconic “Luckiest Man” speech at Yankee Stadium in 1939.

I think it is quite the coincidence that this summer marked a big anniversary for Lou Gehrig stepping down from baseball as the Iron Man and that the ALS ice bucket challenge began !

ALS gained awareness first by Lou Gehrig, when he had to stop playing baseball his passion due to ALS.

ALS is a rapidly progressive, invariably fatal neurological disease that attacks the nerve cells (neurons) responsible for controlling voluntary muscles (muscle action we are able to control, such as those in the arms, legs, and face). unfortunately ALS is incurable and has not really received much attention or funding until now. there have been millions of donations made and over a million videos posted of people completing the ice bucket challenge. while i do think it is fabulous and fantastic that ALS has now gotten a significant amount of awareness and funding i do worry people still are not taking the next step to research ALS !

According to Wikipedia ” The challenge was popularized in the United States when, on July 15, 2014, golfer Chris Kennedy did the ice-bucket challenge and challenged his cousin Jeanette Senerchia of Pelham, N.Y., whose husband, Anthony, has had ALS for 11 years. A day later she did the challenge while her 6-year-old daughter filmed her in front of their house. Ms. Senerchia’s network on Facebook connected with Pat Quinn, a 31-year-old in Yonkers, N.Y., who was diagnosed with ALS in March 2013. Mr. Quinn called upon his friends and family. Soon, his whole network was posting challenges, including family in Florida, friends in Ireland and Greece, and a bar full of locals, which was broadcast on local television.

Mr. Quinn’s Facebook network overlapped with Massachusetts resident and former Boston College baseball player Pete Frates, who has ALS, began posting about it on Twitter.

Someone participating in the Ice Bucket Challenge.

The ice bucket challenge has also hit the United Kingdom, social media feeds are filled with people doing it for the Motor Neurone Disease Association. “

If you fail to dump a bucket of ice water on your head within 24 hours of nomination you are suppose to donate $50 – $100 or more to ALS. So it’s up to you …. DUMP or DONATE?

I say BOTH !

Donate Here: http://www.alsa.org/donate/

This just in : as of August 17th 2014 the ALS Association said they have raised over 13.3 Million dollars in donates this summer, predominately from the social media sweep of the ICE BUCKET CHALLENGE.

As of August 11, the association said they had raised $1.35 million nationally since July 29th. The numbers are increasing by the minute.

This challenge is mainly a viral video in the USA.

Cheers to social media being used for a great good !!